Eric Zitza

Eric Zitza at Daytona beside a GT race car

Racing is in the DNA.

Third-generation racer. Technical competitor. Built for the next chapter of GT racing.

Explore the 2027 Program Partner with Eric

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The Driver

Built from the inside out.

Eric Zitza brings a rare combination to the grid: the instincts of a lifelong racer, the technical understanding of someone who knows what makes a race car work, and the perspective of a third-generation motorsport family.

His brand is grounded in five principles: relentless improvement, competitive focus, integrity, gratitude and the discipline to turn goals into results.

Brand DNA

Legacy. Drive. Destiny.

Racing is in Eric’s blood. The platform is built around honoring the past, competing with purpose in the present, and creating a future that partners can be proud to share.

Purpose

Honor the legacy.

Relentlessly pursue excellence while inspiring the next generation of racers and fans.

Promise

Focus. Heart. Integrity.

Bring preparation, consistency and accountability to every lap, every team and every partnership.

Manifesto

Drive the future.

Respect the past. Live in the present. Keep moving forward when the pressure is highest.

Orange GT race car leading a competitive field on circuit

Competition

Every lap is earned.

Racing + Engineering

Driver feel.
Technical depth.

Performance at this level is built before the green flag. Eric’s racing identity is grounded in preparation, car development, setup awareness and the discipline to convert information into pace.

3Generations of racing

GTPerformance focus

24HEndurance mindset

Inside the Lap

Precision at speed.

The Zitza Legacy

Three generations.
One legacy.

Eric’s story is rooted in a family that has lived motorsport for decades. The legacy is not decorative—it shaped how he approaches preparation, competition, teamwork and the responsibility to carry the name forward.

1st Generation

Harro Zitza

SCCA racer, three-time Daytona 24 Hours driver, competition leader and a founding force behind the family’s motorsport tradition.

2nd Generation

Ron Zitza

Sixteen-time Rolex 24 at Daytona driver, 2000 Daytona 24 overall winner in AGT, championship racer and Hall of Fame inductee.

3rd Generation

Continuing the family legacy at the professional GT level—competing to win while building the next chapter on and off the track.

2027 GT Program

A season built for partnership.

Eric’s 2027 platform is designed around a flexible GT racing program with opportunities for full-season partnerships, race-specific activations and custom commercial programs.

Full Season

Maximum continuity across the racing calendar, with an integrated platform for brand visibility, content, hospitality and executive engagement.

Individual Races

Target high-value markets and marquee events with focused activation packages built around specific business priorities.

Custom Programs

Build a partnership around customer entertainment, content, B2B access, employee engagement or a larger brand narrative.

Partnership Opportunities

More than logo placement.

Brand Visibility

Car, driver, apparel, paddock and digital integration configured around the scale of the partnership.

Hospitality

Create memorable customer, employee and executive experiences around the intensity of live GT racing.

Content

Use authentic access to racing, preparation and competition to create distinctive brand storytelling.

B2B Activation

Turn the race weekend into a relationship-building platform with partners, clients and prospects.

Start a Conversation

Race with us
in 2027.

For partnership discussions, commercial opportunities and program information, contact Eric Zitza’s sponsorship team.

gustavo.a.ghersi@alquimia-advisors.com Partnership Inquiry

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Eric Zitza — Race Car Driver